about

Half GTM strategist. Half engineer.

6+ years of sales, from cold-calling to code. I find new markets, work out how to reach them, and build the systems that keep it running.

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2019 · NGO

Where it starts

Selling event sponsorships face to face for an NGO. I found companies by walking through co-working spaces, dug up decision makers on LinkedIn and scheduled every follow-up in Gmail, one by one.

2022 → 2024 · Outsourced BDR

Doing it the old way

Booking meetings for 5+ IT companies over two years. Sales Navigator lists, LinkedIn automation, email sequences, cold calls. All of it by hand.

Late 2024 → May 2026 · Progress Software

Then the tools caught up

BDR at Progress Software, a publicly traded US software company. Alongside it I finished the Clay course and started building my first GTM engineering systems.

Jul 2025 → May 2026 · Stack Optimise

Building at scale

In-house GTM engineer at an outbound agency: lists, copy, offers and HubSpot for the agency's own pipeline, at about one new client a month. From November I ran client campaigns too, including $1.4M ARR for US psychiatric clinics and £180k of pipeline for event venues.

Jun 2026 → · Peakora

The full system

Strategy and RevOps as one job. HubSpot and Clay talking to each other, CRMs built and cleaned, whole markets mapped for sports clubs and manufacturers. Find the market, test it, build what runs it. That's GTM engineering.

how I work

The list is the strategy.

Copy can't fix the wrong audience. Most of the work happens before the first email.

Public beats purchased.

Registries, federations and directories are complete, current, and almost nobody else is using them.

Strategy and systems are one job.

Whoever finds the market should build the machine that reaches it. That is where the leverage is.